Increase Social Media Presence

Jewelers Mutual Group

Industry: 
Ecommerce
Jewelers Mutual Group is a 110-year old insurance company specializing in affordable jewelry insurance and committed to putting their customers at the heart of everything they do.
SERVICES
Metrics & Tracking
Content Creation
Social Media Ad Targeting

THE PROBLEM

Heading into the busy season for the jewelry insurance industry (Thanksgiving-Valentine’s Day), Jewelers Mutual Group made it a priority to significantly step-up their efforts on social media. However, the internal team by itself did not have the bandwidth needed to do so.

No items found.

THE APPROACH

Within a three-month period, the BConnected team was able to partner with the internal Jewelers Mutual team to produce 121 videos and over 400 photos to rejuvenate their social media presence within their busiest season of the year.

No items found.

THE RESULT

As the partnership has moved forward after that time, we have developed ongoing strategies, new workflows, and continual content creation efforts in an effort to develop a growing presence on social media for months and years to come.

From November to February, the combined results for TikTok, Facebook, Instagram, and Pinterest are shown here.

STATS
207
Total Posts
62,317,399
Page & Profile Impressions
2.93%
Average Post Engagement Rate
55,240,261
Page and Profile Reach