Sunset Hill Stoneware
THE PROBLEM
Sunset Hill Stoneware needed to attract new customers and improve their conversion rates for existing leads.
THE APPROACH
We implemented a two-pronged approach to lead generation and conversions. BConnected’s Cultivate team crafted a top-of-funnel ad approach to attract new customers to the brand. We coupled that with a bottom-of-funnel retargeting ad that directs visitors to a landing page and lead farm.
In addition to the funnels, we created custom reports for Sunset Hill Stoneware to track clicks, video views, impressions engagements, leads and more. Custom content including photos, videos, and graphics support the campaign while ad retargeting ensures the message hits the right audience at the right time.
THE RESULT
The custom data reports provided valuable information that Sunset Hill Stoneware could, and continues, to use to measure performance and make adjustments to their social media strategy. The new ads have boosted brand awareness and the retargeting efforts have improved view rates and clickthroughs.
